— Central Alberta Online Marketing —
Marketing YouCan Actually Check
A small budget cannot afford to buy attention from people you could never serve. Most of this work is aiming, not spending.
Reach Is Not the Goal
It is easy to spend money reaching a large number of people, and easy to report it as a success. For a business working out of Lacombe with a service area of maybe forty minutes, most of that reach is worthless — and worse, it makes the numbers look healthy while the phone stays quiet.
So we start narrow. Who is genuinely within reach, what are they searching for or scrolling past, and what would make them act? Then we spend against that and report what came back in enquiries. If something is not working we would rather say so in month two than keep it running because the impressions look impressive.
What This Can Involve
Which of these makes sense depends entirely on your trade and your margins. We would rather do one of them properly than four badly.
Fix the destination first
Sending paid traffic to a page that does not convert is buying an audience for a bad first impression. The site comes first.
Local search presence
The Google Business Profile, the hours, the photographs, the review flow. Often the highest-return work available and usually neglected.
Paid search, tightly aimed
Where the margins justify it. Narrow geography, narrow terms, and a hard look at cost per actual enquiry rather than per click.
Honest measurement
You get told what happened, including when it underperformed. A report that is always good news is not a report.
What Marketing Costs
| Service | Estimated cost | Average |
|---|---|---|
| Local search setup | Quoted on scope | One-off, then largely maintenance |
| Ongoing marketing support | Quoted on scope | Monthly, scoped to the work |
| Paid advertising management | Quoted on scope | Separate from the ad spend itself |
We do not publish ranges, because a range wide enough to cover both a four-page site and a twenty-page one tells you nothing. Describe the job and you get a real number, written down, at no charge — and if the scope changes later you hear about it before the work happens rather than on the invoice.
Why Work With Us
We will tell you not to
Some businesses should not be running ads yet. Saying so costs us a retainer and saves you a year of spend.
Aimed at your actual catchment
There is no value in being seen by somebody who would never drive to you. Geography is the first filter, not the last.
Enquiries, not impressions
The number we care about is how many people got in touch and whether they were the right ones.
How the Work Runs
- 01
Look at what exists
Current site, current listing, current spend, and what is already producing enquiries.
- 02
Decide the target
Which customers, in which towns, for which service. Narrow beats broad on a small budget.
- 03
Fix the foundation
The pages people will land on, before any money goes into sending them there.
- 04
Run and measure
Start small, watch what comes back, and cut what is not working rather than defending it.
Proud to Serve Central Alberta
Our Services in Central Alberta
Spend It Where It Counts
Tell us what you are spending now and what came of it. We will tell you honestly whether it is worth continuing.
- ✉ hello@lacombewebdesign.ca
- ☎ 587-802-2887
- ⌖ Lacombe, Alberta